♦ It’s February and in the world of doin’ it and talkin’ about it, that can mean only one thing. Yes, Valentine’s Day, which sex-based businesses make the mistake of referring to as “VD” but once in their business lives. No, really, I’ve seen it done.
Valentine’s, of course, means a big ole marketing push. “How we can we get people to buy more things to put in their orifices?” “How do you make a hashtag romantic?” “Do lovebirds and analbeads mesh in any way?”
The way most e-retailers promote to us is by having a dedicated Valentine’s Day toy selection, but I’ve noticed a trend among sex toy shops online. That’s right, don’t fret! If you’re confused about how to market Valentine’s Day toys to your customers and which ones to recommend for that special day, it turns out it’s deceptively simple!
After looking at how the professionals do it, I’ve made this handy-dandy flowchart: